Interesting Workshop on Social Media – entry no. 41

Thursday 3 p.m.

So, I’ve settled in the “white ladies’ suite”. There’s a four-poster bed and a bathtub with jacuzzi jets – I like this modern estate living already.

3.15 p.m.

Per has cancelled his participation! It turns out that his boss the headmster of the entire university is one of the participants. Sincerely hope he is not the most interesting man here, beacuse that just might create a slight problem!

6.30 p.m.

Headmaster Ruben Pontoppidan is the most interesting person here, given the fact that the estate owner is happily married! Will do my best to keep a distance. Ruben is curious by nature and wants to combine social media with the experiences he had as a young man in his father’s photographer’s studio. I don’t quite see the connection, but it sounds interesting enough. Damn!

But this afternoon’s workshop was great. Both the content and the other participants just work. There’s Alf, who is self-employed and started up his company selling nuts and bolts three years ago. In that time, he’s gone from zero to ninety and now he wants to use social media to bring it all  up to one hundred. There’s a fireball from the municipal council who hasn’t yet tired of endlessly battling with a bureaucratic organisation – she’s hoping to short-circuit some of the bureaucracy with the help of social media. There’s the woman from the theatre who heard that the messenger becomes her message with social media, which is highly appropriate for a world of big egos, so she is curious to learn more. Then there’s the spin doctor from the Danish parliament who knows that you can’t know too much about social media – at some point, they’re bound to strike your politician.

And then there are the organisers of the workshop. The estate owner’s daughter Mathilde is running it. At first glance, that is. Upon closer investigation it turns out that the estate owner is also chairman of and investor in her company. His training and education is more extensive than hers; he grew up in an era when basic education was a special qualification, and he can communicate easily with people from all sorts of backgrounds. Last but not least, he intuitively understands new ways of doing things; a rare quality for his age group. His daughter is pleasant, but it almost seems as though she feels like they’ve already reached their company goals because they have clients and can hold workshops like this one. The father knows they’ve got a long road ahead. He and his wife are serving grand cru champagne from Mesnil-sur-Oger as an aperitif in the wine cellar, and afterward there’s a three-course meal. They’ll be serving 2005 Premier Cru Bordeaux with the main course, so the evening looks promising!

Sign up and receive the next entry directly in your mailbox

Your email: